1. about


This blog is about my journey in creating a new “responsible” fashion label. It all commenced in October 2012. I am hopeful to launch in April 2013…

Since setting out on this business pursuit a series of things have evolved and developed since the very early days however the vision and mission remains pretty much intact

My vision is to be a key driver in changing the way clothes are sourced, produced, perceived and ultimately ‘consumed’ from the current ‘buy & throw’ approach to a sustainable and responsible model where people care about their clothes, care about what they are made of and care about where (and by who) they were made.

My mission is to through my social enterprise promote truly sustainably sourced material, locally produced clothes and a timeless classic design that will allow the consumer to keep and treasure her (and eventually his) clothes for a long, long time.

This is just the beginning. I need your support so please stick with me.

thank you

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